Every once in a while someone jumps up and asks the question, “Are Bing and Yahoo! still relevant?” The short answer is, yes, of course they are still relevant. The long answer is a little more involved, but it goes something like this.
Google enjoys a huge share of the search market. More than 60%. The rest is divided among Bing, Yahoo!, and the various search engines below that (Ask, Mahalo, and even YouTube). While it’s important to make sure your website meets Google’s guidelines so you can rank your website well in its index, it’s equally important to ensure that you diversify your traffic sources.
Those of you who have been around for five years or more may remember MySpace. At one time, it was the No. 1 social network. Now, hardly anyone thinks about it.
Why is MySpace important? Because it should serve as a lesson. Obscurity is just one competitor away no matter who you are – even Google.
Google may be top dog in search today, but that doesn’t mean that Web users won’t find something to replace them next year. It could be Facebook or it could be something else. If you rely entirely on Google and Google starts sending you less traffic (even if they don’t fade into obscurity), then your business is shot. Traffic diversity is one of the most important things for anyone running a business online.
For that reason, Bing and Yahoo! are still relevant. Diversify your website traffic.