Google Places Optimization
A few weeks ago Google rolled out a new beta within its Local Business product, which it changed to the name of Google Places. They began allowing select cities to offer Tags on their Google Places listing. Now, Tags has been rolled out to all 50 U.S. states.
Tags can be used when your local business has a video, offers coupons, wants to showcase a restaurant menu, feature photos, or just highlight its website. In essence, it’s another way to remain competitive. There’s just one catch.
These Tags aren’t being used to affect search engine rankings.
So why do them then? Well, you should use Tags on your Google Places listings to make them stand out more. Your Tags will allow you to present your Google Places listing in a unique way and showcase features of your business website or online presence that will make your business stand out from the competition. There’s really no better optimization than that.