In October, Dr. Pete posted a nice image of a mega-SERP at Moz. The idea was to highlight and draw attention to 25 separate SERP features that searchers may see at any time for a search query. It’s truly enlightening.
These SERP features include:
- Local Carousel – You’ve seen this black strip with images when you conduct a local search.
- List Carousel – This carousel features a white background and includes menu items as links, such as songs on an album.
- Adwords Ads – These appear at the top of your SERP.
- Shopping Results – Image-based sponsored ads on the left side of the page.
- Answer Box – These include dictionary definitions, weather reports, and direct answers to search query questions.
- Image Mega-Block – Search for an image and you’ll see these.
- Local Knowledge Panel – Usually include a map and a local listing.
- Site Links – Often called 6-packs, these are subordinate links that are related to a website and point to internal pages on that website.
- Video Results – No explanation needed.
- Local Pack Results – Like the 6-pack, these 7-packs are internal pages related to a main page associated with a local search.
- Authorship Markup – Associated with a Google+ profile.
- Review Markup – Usuallay associated with recipes, products, and other review content.
- Local “Near” Results – Tells you what is near the location you actually searched for in Google Maps.
- Image Results – Standard image result.
- News Results – A pure vertical result under the News tab.
- Social Results – People you know because they are in your social circles.
- In-depth Articles – A new kind of result that features long in-depth articles that cover a topic heavily and could be considered evergreen.
- AdWords Ads – Appear on the bottom of search results.
- Related Searches – Self-explanatory.
- Shopping Results – Like the above, but these appear on the right of the page.
- Knowledge Graph – Wikipedia entries, nutritional information, and other big box information that appears on the right side of the SERP.
- Brand Graph – Like the knowledge graph box, these brand boxes are connected with a Google+ page.
- AdWords Ads – Appear on the right side of the SERP.
- Disambiguation Box – Google’s attempt to clarify your search intent.
- Google Map + Pins – A fairly new search feature, this features pinned results on a map.
Cutting out the duplicates, this is really 21 types of SERP features, but it’s a lot. These represent the various ways webmasters have of ranking in the search results, and there are multiple strategies for each type of SERP feature.
All this means that you shouldn’t spend most of your time tracking keyword rankings because there is a lot more to search now than there used to be.