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The Reciprocal Consulting Blog

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We’re continuing to deliver the latest news on Google+ developments and here’s another reason you should join the service. If you are a PPC advertiser on Google’s AdWords platform, then you can see social annotations if you turn them on.

I believe social annotations are going to become a key metric for a lot of online marketers. They could very well be a major part of your PPC campaigns going forward, and it’s real easy to see why.

Dan Friedman of Google’s Inside AdWords Crew says that 71% of shoppers online make decisions based on the recommendations of their friends and family. If that’s true, then you give your fans every opportunity to +1 your content, PPC ads included. When a searcher calls up a search results page and sees that their friends have +1ed your ads, they’ll either +1 it themselves or click on the link. It could increase the effectiveness of your advertising.

At the very least, you’ll have a key metric to judge the effectiveness of your advertising. Getting tons of +1s? Then you’re making an impact. Getting +1s but no click-throughs? You can evaluate the reasons why. Getting +1s and click-throughs but no conversions? Check your landing page.

Social annotations are here. Now it’s time to try them.