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	<title>The Reciprocal Consulting Blog &#187; Social Media Optimization</title>
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	<link>http://reciprocalconsultingblog.com</link>
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		<title>7 Ways A Blog Can Boost Your Business</title>
		<link>http://reciprocalconsultingblog.com/internet-marketing/7waysblogboostbusiness/</link>
		<comments>http://reciprocalconsultingblog.com/internet-marketing/7waysblogboostbusiness/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 14:32:03 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4575</guid>
		<description><![CDATA[You&#8217;ve likely heard of blogs. There&#8217;s nothing really magical about them, but you can use a blog for your business to increase your market and talk to your customers. Here are 7 ways you can use a blog to boost your business and your brand online. Search engine optimization &#8211; Well optimized blog posts can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Optimization Includes E-mail</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/socialmediaoptimizationemail/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/socialmediaoptimizationemail/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 15:34:15 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[e-mail subscriber list]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=4261</guid>
		<description><![CDATA[When it comes to optimizing your content for social media, are you including your e-mail content? That includes your e-mail newsletter, e-zine, and your special e-mail promotions. That also includes e-brochures, e-cards, or whatever else you send through e-mail. Here are 4 ways to ensure that you make the most of your social media opportunities [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Quora About To Become A Content Farm?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/quora-become-content-farm/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/quora-become-content-farm/#comments</comments>
		<pubDate>Tue, 10 May 2011 15:07:29 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[content farm]]></category>
		<category><![CDATA[Quora]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=3669</guid>
		<description><![CDATA[Quora has made a name for itself as a Q&#038;A site. Relatively new to the game, it has grown quickly and is the Q&#038;A home of many savvy and high profile people. Originally, the site had a strict no self-promotion policy. However, recently, that has changed. There are two ways to look at this change. [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/quora-become-content-farm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s An Internet Marketing Plan Made Of?</title>
		<link>http://reciprocalconsultingblog.com/internet-marketing/internetmarketingplan-madeof/</link>
		<comments>http://reciprocalconsultingblog.com/internet-marketing/internetmarketingplan-madeof/#comments</comments>
		<pubDate>Mon, 09 May 2011 16:27:40 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[internet marketing plan]]></category>
		<category><![CDATA[online video marketing]]></category>
		<category><![CDATA[Pay Per Click Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=3665</guid>
		<description><![CDATA[I&#8217;m convinced, after years of being in this business, that an Internet marketing plan is something that every business would benefit from. In most cases, a company that has an established marketing budget can get more mileage from their marketing with less outlay if they transfer some of that budget into Internet marketing. But what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Minimizing Click Degradation</title>
		<link>http://reciprocalconsultingblog.com/search-engine-optimization/minimizing-click-degradation/</link>
		<comments>http://reciprocalconsultingblog.com/search-engine-optimization/minimizing-click-degradation/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 14:52:45 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=3336</guid>
		<description><![CDATA[What is click degradation? This is a situation where you slowly lose visitors the more pages they have to click through. If you have 100 visitors arriving on your site, you may have 15%-20% click through to other pages on your site &#8211; let&#8217;s use 20% &#8211; that is 20 visitors clicking through to a [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/search-engine-optimization/minimizing-click-degradation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Proven Web Strategies You Should Not Ignore</title>
		<link>http://reciprocalconsultingblog.com/internet-marketing/5-proven-web-strategies-you-should-not-ignore/</link>
		<comments>http://reciprocalconsultingblog.com/internet-marketing/5-proven-web-strategies-you-should-not-ignore/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 14:13:22 +0000</pubDate>
		<dc:creator>Blog Manager</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Pay Per Click Management]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=2397</guid>
		<description><![CDATA[When it comes to succeeding online, there are more than one way to skin the proverbial cat. In fact, you should never rely on just one way. The best Web marketing is a multi-tiered approach that focuses on the best methods and strategies for the current time. When planning your Web marketing strategy, try to [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/internet-marketing/5-proven-web-strategies-you-should-not-ignore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would SMO Be Better If Facebook Offered Blogging?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/would-smo-be-better-if-facebook-offered-blogging/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/would-smo-be-better-if-facebook-offered-blogging/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:25:58 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=1386</guid>
		<description><![CDATA[Chris Crum at WebProNews suggested that Facebook replace it Notes tab with a Blog tab. It&#8217;s not a bad idea. Facebook users would gain an immediate benefit if Facebook offered blogging. No. 1, the built in Facebook user base would be incredible. This is now the second most visited site online, right behind Google. Facebook [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/would-smo-be-better-if-facebook-offered-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Simplest SMO On The Planet</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/the-simplest-smo-on-the-planet/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/the-simplest-smo-on-the-planet/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 07:14:21 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[SMO]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=1242</guid>
		<description><![CDATA[Social media optimization (SMO) has come into its own. Not only do most webmasters today try to learn everything they can about search engine optimization and the methods the pros use to get ranked for their most important keywords, but they are also learning everything they can about social media optimization. Some webmasters actually spend [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/the-simplest-smo-on-the-planet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Twitter Necessary?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/is-twitter-necessary/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/is-twitter-necessary/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 07:06:41 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=1189</guid>
		<description><![CDATA[Chris Crum of WebProNews interviewed Matt Bailey, who said that you can run a successful business online without Twitter. Really? I thought Twitter was all that and a bag of chips. Actually, he&#8217;s right. You CAN run a successful business online without Twitter. In fact, everyone did before 2005. When it comes to social media, [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/is-twitter-necessary/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Online Conversations With Social Media Implications</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/6-online-conversations-with-social-media-implications/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/6-online-conversations-with-social-media-implications/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 09:28:10 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=1019</guid>
		<description><![CDATA[WebProNews visited with some search and social industry professionals in Chicago and came away with a list of 10 discussions in Internet marketing that are relevant for today and the future. Six of those 10 discussions are relevant to social media in at least a small way, but most of them hit the social media [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/6-online-conversations-with-social-media-implications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Social Media Optimization Will Get More Complicated</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/how-social-media-optimization-will-get-more-complicated/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/how-social-media-optimization-will-get-more-complicated/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 09:18:32 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=748</guid>
		<description><![CDATA[The Web has increasingly grown more complicated since its inception and search engine optimization along with it. The next wave of search will undoubtedly be social media search and the result will end up being a more complicated social media optimization process. Currently, it&#8217;s not so difficult but neither was SEO when it was first [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/how-social-media-optimization-will-get-more-complicated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMO Is More Than A Social Connection</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/smo-is-more-than-a-social-connection/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/smo-is-more-than-a-social-connection/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 10:36:57 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[SMO]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=644</guid>
		<description><![CDATA[Social media optimization, or SMO, is about more than connecting with others on a social level. Sure, that&#8217;s important, but it isn&#8217;t the whole story. What SMO is really all about is getting the attention of people you would like to do business with. Strategy is very important. At the heart of every effective social [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/smo-is-more-than-a-social-connection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Traffic Can Improve Your Social Media Optimization</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/how-traffic-can-improve-your-social-media-optimization/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/how-traffic-can-improve-your-social-media-optimization/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 10:04:21 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=590</guid>
		<description><![CDATA[One of the factors that Google considers when computing search rankings is traffic &#8211; quantity as well as quality. Indeed, quality is perhaps more important than quantity. Sure, a site that gets 100,000 visitors per day may be seen as better than one that gets 10,000 visits per day, but just because you get a [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/how-traffic-can-improve-your-social-media-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can SMO Substitute SEO?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/can-smo-substitute-seo/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/can-smo-substitute-seo/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 10:02:05 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=526</guid>
		<description><![CDATA[Can social media optimization (SMO) be a fitting substitute for search engine optimization (SEO)? To answer this question it helps to have a working understanding of both SEO and SMO. Let&#8217;s examine: SEO &#8211; The purpose for SEO is to attract visitors to your website based on search engine queries such that you answer their [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/can-smo-substitute-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Social Media Optimization And Search Engine Optimization Meld Into One?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/will-social-media-optimization-and-search-engine-optimization-meld-into-one/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/will-social-media-optimization-and-search-engine-optimization-meld-into-one/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 11:22:18 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=473</guid>
		<description><![CDATA[John Battelle is a brilliant man. He recently wrote a two-part blog post where he challenged search engines on two fronts: I see two paths toward that goal: one is creating applications on top of “ten blue links” which help me organize and aggregate the knowledge I process while pursuing a search query, and the [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/will-social-media-optimization-and-search-engine-optimization-meld-into-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Optimization Tip: Headlines Make All The Difference</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/social-media-optimization-tip-headlines-make-all-the-difference/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/social-media-optimization-tip-headlines-make-all-the-difference/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 10:38:51 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[keywords]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=419</guid>
		<description><![CDATA[Optimizing for social media traffic is a bit different than optimizing for search engines. But there are similarities. When you optimize your landing page for search engines, keywords are extremely important. After all, people will find your site by those keywords. But with social media, while keywords are important, they aren&#8217;t the most important thing. [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/social-media-optimization-tip-headlines-make-all-the-difference/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Is Social Media Optimization?</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/what-is-social-media-optimization/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/what-is-social-media-optimization/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 11:15:18 +0000</pubDate>
		<dc:creator>Writer</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=295</guid>
		<description><![CDATA[Social media optimization is a fancy word Internet marketers use to describe the best practices of marketing a business through various social media channels. Some of those channels might include: Blogging Facebook LinkedIn Digg Delicious StumbleUpon BlogCatalog Twitter YouTube That&#8217;s just to name a few. There are countless other social bookmarking and social networking sites [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/what-is-social-media-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Twitter Debate Continues</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/the-twitter-debate-continues/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/the-twitter-debate-continues/#comments</comments>
		<pubDate>Thu, 28 May 2009 16:18:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=183</guid>
		<description><![CDATA[Awhile back, I posted my thoughts on the hot topic in the Internet marketing world for that week, namely Twitter. Although I jumped the gun with assumptions about the course this fad would take, I maintain my general position on the matter. I came across a post containing a bunch of reasons to use Twitter, and [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/the-twitter-debate-continues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Rundown: Where To Start And Where To Go</title>
		<link>http://reciprocalconsultingblog.com/social-media-optimization/the-social-media-rundown-where-to-start-and-where-to-go/</link>
		<comments>http://reciprocalconsultingblog.com/social-media-optimization/the-social-media-rundown-where-to-start-and-where-to-go/#comments</comments>
		<pubDate>Tue, 12 May 2009 04:31:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=177</guid>
		<description><![CDATA[There&#8217;s no doubt, the Social Media is alive and well. Everyone from the independent musician to the corporate giants utilize the Social Media to accomplish otherwise difficult or impossible marketing strategies, and it looks like this aspect of the Internet marketing world is here to stay, at least for awhile. When engaging in a campaign that [...]]]></description>
		<wfw:commentRss>http://reciprocalconsultingblog.com/social-media-optimization/the-social-media-rundown-where-to-start-and-where-to-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing As A Team, Not Separate Players</title>
		<link>http://reciprocalconsultingblog.com/search-engine-marketing/search-engine-marketing-as-a-team-not-separate-players/</link>
		<comments>http://reciprocalconsultingblog.com/search-engine-marketing/search-engine-marketing-as-a-team-not-separate-players/#comments</comments>
		<pubDate>Tue, 05 May 2009 17:13:08 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click Management]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>

		<guid isPermaLink="false">http://reciprocalconsultingblog.com/?p=175</guid>
		<description><![CDATA[Search Engine Marketing may not be a science, but it can be viewed as the sum of it&#8217;s contributors, and their effect on your online marketing success. Too often, people view all of the separate Internet Marketing efforts in their own light, and fail to bring all factors into one whole focus. When it comes to [...]]]></description>
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		<slash:comments>0</slash:comments>
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