Marketing is increasingly being recognized as an integrated function of a business entity — not really separable from the rest of the way the enterprise operates. In Mike Volpe’s post on Mashable, The 6 Mistakes Most Marketers Make Daily, it’s clear that marketing is something you have to think about as a habit.
6 Mistakes and How To Avoid Them
- Marketing without a content strategy (or with a boring one) — instead, focus on providing content and inspiration they won’t find anywhere else. Think about what your reader wants and write that.
- Offering content without context — instead, get to know your audience using technology to coordinate and target your message. See that your business is an entity, not a product.
- Thinking slow and steady wins the race — instead, recognize that a slow web site costs you money because you just lost customers who didn’t wait for it to load.
- Talking (or tweeting) about yourself non-stop — instead, realize that social media is a conversation and you need to hear what your customers are saying before you decide what the answer is.
- Not knowing the numbers — instead, use technology to have all the data in easily read format so you can show what works and what doesn’t and figure out why.
- Death by word count — instead, use visuals to get your message across to readers who don’t want to spend their time on long blocks of type. Use lists, white space, pictures, infographics…see?
Everyday decisions that a business makes affect the way that business interacts, particularly on social media. Since social media marketing is an increasing part of how customers expect to connect with a business, it’s a good idea to pay attention to mistakes that you could be making and avoid them.
For more on social media marketing, see http://www.reciprocalconsulting.com/social-media-optimization-SMO.php.