Pay per click marketing has its ups and downs. There is no doubt about it. Clicks can be expensive, you have to deal with click fraud and if your landing page isn’t ready for taking orders and closing sales then you could be paying for clicks that don’t convert. Even worse, you could have a poorly written ad and be paying for unqualified leads. But enough about the dangers. How about the pros?
It’s easier to explain why you need pay per click advertising for a new website by explaining the negatives in search engine optimization and social media marketing. Let’s start with SEO.
You can work your tail off day in and day out and not see any real results from SEO for a year or two. Depending on the competitive nature of your industry it will likely be an uphill climb. That doesn’t mean it won’t be worth it and that you shouldn’t employ search engine optimization in your marketing strategy. You should. But don’t expect immediate results.
Social media marketing has its own challenges. Like SEO, the results will likely not be immediate. You’ll have to work for them. Then there’s the whole tracking of your results issue. But that’s a completely different item.
When you consider that even the best SEOs and social media marketers have to spend hours managing their campaigns over a long term basis just to see the beginning of their results, it becomes much more clear why pay per click marketing is ideal for new start ups. You don’t want to wait forever for results to start coming in. You see want to some ROI soon. The sooner the better. Pay per click is the best option for most start ups.