Can You Buy Targeted Website Traffic?
In the 1980s, it was chic to buy a mailing list from a list broker who might promise that the list was targeted to a specific type of customer within a specific industry. You could call the list or use the list for direct mailing. Either way, you were spending money. And if you used the list and it brought you some business, then you were effectively buying targeted sales leads. You were buying customers.
Can you do the same thing online? Can you buy targeted sales leads or customers online? You sure can.
It’s called pay per click advertising. With PPC, it’s all about buying clicks. You bid on what a click is worth to you, write an ad that draws attention, point your link to a landing page, and snag the contact information from your prospect.
These types of leads are solid leads because they have responded to your calls to action. They responded to your ad. Then they responded to your landing page with a request for private information. If you use an autoresponder with a double opt-in process, then they’ve given you permission to contact them twice. They couldn’t spell it out for you any better.
So what do you do with those leads then? You market to them. Aggressively. Tell them what you have to offer and how much is costs. Sell them on the benefits. When you close a sale, it’s because you effectively bought a lead. A targeted lead.
What Makes Pay Per Click So Special?
Pay per click marketing isn’t so new any more. A lot of people are doing it. Some are more successful than others. Some people swear by it. Others swear at it. But no matter your view on pay per click advertising, there is one thing for sure. It is unique among advertising models and there is one thing in particular that makes it a special kind of advertising.
Pay per click advertising provides one benefit that no other form of advertising offers. Quality, targeted traffic.
You know that traffic is important to any web business. Get no site visitors and you can’t get any business. But even better than loads of traffic is moderate targeted traffic. I’d rather get 1,000 good quality leads than 100,000 paint pellets on a wall. Pay per click offers targeted traffic. If one does it right.
What that means is, if you do your keyword research well and you define your market followed by a well-written ad targeted toward your ideal audience and that uses a strong call to action, you should do well with pay per click. The size of your budget doesn’t matter. What does matter is the quality of your advertising.