The Facebook era of Tweetdeck is over. Actually, the third-party app era of Tweetdeck is over. No more Facebook integration and no more Android or iPhone apps, and no more Tweetdeck AIR.
The bright news is that Tweetdeck is working on an app for Chrome, which should include notifications.
What’s this mean for social media marketers who rely on Tweetdeck for posting?
First, it means that you’ll have to find another way to make your posts to Facebook. That’s bad news. If you are currently using Tweetdeck on your iPhone or an Android device, or still using Tweetdeck AIR, then you’ll have to migrate your usage to the web-based version of the product. That’s not necessarily a bad thing. If the Chrome app happens, then Chrome users will have an advantage.
Tweetdeck does offer a reason for their discontinuance of their smartphone apps:
Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. This trend coincides with an increased investment in Twitter for iPhone and Twitter for Android –– adding photo filters and other editing capabilities, revamping user profiles and enhancing search. That said, we know this applies to most of our users –– not all of them.
Tweetdeck has spent the better part of the last year enhancing its web-based platform. The fact that they are still hiring developers means that we’ll see more improvements to that platform in the coming months. I’m excited to see what they come up with.