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The Facebook era of Tweetdeck is over. Actually, the third-party app era of Tweetdeck is over. No more Facebook integration and no more Android or iPhone apps, and no more Tweetdeck AIR.

The bright news is that Tweetdeck is working on an app for Chrome, which should include notifications.

What’s this mean for social media marketers who rely on Tweetdeck for posting?

First, it means that you’ll have to find another way to make your posts to Facebook. That’s bad news. If you are currently using Tweetdeck on your iPhone or an Android device, or still using Tweetdeck AIR, then you’ll have to migrate your usage to the web-based version of the product. That’s not necessarily a bad thing. If the Chrome app happens, then Chrome users will have an advantage.

Tweetdeck does offer a reason for their discontinuance of their smartphone apps:

Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. This trend coincides with an increased investment in Twitter for iPhone and Twitter for Android –– adding photo filters and other editing capabilities, revamping user profiles and enhancing search. That said, we know this applies to most of our users –– not all of them.

Tweetdeck has spent the better part of the last year enhancing its web-based platform. The fact that they are still hiring developers means that we’ll see more improvements to that platform in the coming months. I’m excited to see what they come up with.

The Internet is in a constant state of change. Sites come and go either through mergers or acquisitions, or sometimes just folding. Recently, Ubermedia purchased social bookmarking website Mixx, which is now not live.

Now the news is that Ubermedia could be purchasing Tweetdeck with intentions to compete directly against Twitter in the microblogging space. Would that really change things a great deal?

It would certainly change things for Ubermedia and Twitter, and of course Tweetdeck users. The question is, would Tweetdeck users remain loyal to Twitter or would they switch to Ubermedia’s competitive site? Would they have a choice to continue using Twitter and Tweetdeck, or would Ubermedia’s competing site simply be another option? Those are tough questions.

I’m of the opinion that competition is always a positive, but when it threatens to divide loyalties, someone is going to lose. The question in this case is, who? As long as it isn’t social media users, I think the aggregate value is a positive for the marketplace.

What is your take? Are you a Tweetdeck user? How would you respond if Tweetdeck suddenly became an app that posted to a Twitter competitor and wasn’t allowed to interact with Twitter? Or what if the competitor was an option tacked on – would you continue to use Tweetdeck?