The attribute of which I am speaking is the real=”author” attribute. It’s to be used on links on the same domain, not on links that point from one domain to another.

For instance, if you have a website where videos are posted by several regular contributors and you want each of those contributors to have a bio page, then you would link from each video content page on the site to the creator’s bio page using the rel=”author” link attribute. It would look something like this:

< a href="http://www.samplewebpage.com/videoproducers/mickeyspillane" rel="author" >Mickey Spillane< /a >

In this example, Mickey Spillane is the video’s producer. Because he has produced more than one video for the sample website, he would have several links pointing from his author bio page to his videos. In turn, each video would point back to his producer bio page with the rel=”author” attribute.

This is a rather nifty link attribute I think. If searchers are looking for a particular video content producer, then the link attribute would likely be used to help them find that producer.

While I don’t think this is a sweeping innovation by any stretch, I do give Bing kudos for making some changes this year that makes it more competitive – even if slightly – in the search market. While I don’t expect Bing Video Search to come anywhere near YouTube, Hulu, or Facebook in terms of volume of videos watched, I do see that Bing Video could capture some of the video search market from Google and Yahoo!

But not much.

The one advantage that Bing Video offers is organization. But the real question will be in SEO. Will Bing offer any SEO advantage to webmasters who use video? If so then you can expect Bing Video to be a major player in the SEO game. That’s possible, but is it likely? Only time will tell. I’m rooting for Bing on this one. We could use more video optimization opportunities.