Seth Godin shares his secret for writing viral content. But is it really that simple? Is all you have to do is write for one person?
Well, yes and no.
It seems simple, and it is. But it’s not easy. The first thing you need to know about viral content is that no one can write viral content every day. Not everything you write is going to go viral. But if you can write one piece of viral content every 30-60 days, then you can make a big impact in your niche. Even if you write one piece of viral content every six months, you’ll make a big impact.
Seth Godin is right about one thing, however. You can’t plan viral content.
You can plan content, and you should. The way to write your content is to think of your ideal audience. Who are you writing to? Write to that person as if your life depends on it. And embed enough value into your content that the person you are writing to cannot help but share it. Make it so valuable that they can’t refuse.
Viral marketing is more a phenomenon than a planned event. That doesn’t mean you can’t plan your marketing efforts. You should plan every piece of content you write. But you can’t predict how people respond. Sometimes, things go viral you never would have expected. That’s a good thing.