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Social media is great for finding new customers and companies who use social media report great gains from its use. However, there is one pitfall to social media that just as many companies report and that cut into your company’s ROI.

The biggest pitfall to using social media for business promotion is to let it waste your time. Social media is so fun that you can get caught up in the fun and games and completely forget about business. What was to be a 15-minute “check in” to see how things are going end up being a two or three hour rabbit trail and nothing gets done.

This is one reason to outsource your social media campaigns. Instead of wasting your time playing around on the sites and not achieving the full effect of great marketing, have a social media expert conduct your marketing campaign. They will know where to draw the line on the fun and execute a sound business and marketing strategy for a positive ROI.