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You’ve got a great video marketing plan and have started working it to your advantage. Good for you. Does it include YouTube? It should, and to make the most of your YouTube video marketing, be sure to include these three easy-to-implement tactics.

  1. Enable video embedding – If you want your videos to get maximum exposure, you’ve got to allow embedding. I’ve seen a lot of businesses shoot themselves in the foot by disabling video embedding. Embedding allows bloggers and other business owners to showcase your videos on their websites, which gives you great exposure and opens you up to more potential customers.
  2. Keep your videos short – Few people want to watch an hour-long video, even on a topic that interests them. Keep your videos under three minutes, if possible. Shorter videos get more views, and they’re more likely to be embedded.
  3. Share your videos – Don’t just upload your video on YouTube and forget about them. Share them. Spread the word on Twitter, Facebook, Google+, LinkedIn, and Pinterest to give your videos maximum exposure all around. Yes, even Pinterest allows you to pin videos, so put it out there.

These three simple and easy-to-implement video marketing tactics will give you greater impact and exposure beyond the interface of YouTube.

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