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Video marketing has been hot for at least three years now. YouTube is still less than a decade old, but the opportunities for small and medium businesses to take advantage of the video marketing benefits are growing more and more every day.

In fact, a recent article at Marketing Pilgrim illustrates this truth very well. Here’s a little snippet from the article.

Whether your business is large or small people want to know what you do in the quickest and easiest format for them. So what if you feel that video is too expensive? So is losing business to lesser competitors because you are counting the wrong things as important in your business.

I couldn’t agree more.

YouTube’s video channels are becoming more and more popular all the time. I’m not saying you necessarily need a video channel, but if it is feasible for your industry, why not start a channel that depicts an entertaining and informative news format for your niche?

Online marketing in general is becoming more and more competitive. Video marketing is just one piece of the pie. But it’s a piece that does not deserve to be ignored. It’s becoming more important every day.

Have you thought about how you can incorporate video marketing into your marketing plan? What have you come up with?

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