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Video marketing is one of the 21st century’s most powerful vehicles for branding and small business marketing. You can produce powerful videos that stay live on the Web for a lot less than you can spend on TV or radio advertising – vehicles with a limited shelf life.

Still, ineffective video marketing can cost more than effective marketing in other media. Make sure you are doing it well.

Here are 5 things to keep in mind about video marketing as you strive to get your business in the minds of consumers:

  1. Shorter videos do better – Don’t go for the 2-hour documentary or 10-minute infomercial. Instead, go for the 30-second or 1-minute quickie. You’ll be a lot more effective.
  2. You don’t have to hire actors – You want to keep your video budget down. Use a slideshow or voice over artist. A full scale production isn’t necessary.
  3. Distribute widely – Don’t just distribute your video through one channel. Go as wide as possible.
  4. Promote through social media – “Push out” your videos through social media in order to “draw in” your prospects.
  5. Drive traffic to your website – Use videos to drive traffic to your website, then close the sale.

There’s no secret recipe to video marketing. There are good sound principles that are still in development. No one owns the best practices monopoly. Be creative, experiment, and make your message strong.

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