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One growing branch of online marketing is online video marketing. It seems to be picking up speed. But there are certain principles that video marketers should cling to if they want their marketing to be effective. One of those principles is to keep it short.

I’m talking about your videos.

High quality shorter videos seem to attract a great response from viewers and have the best potential for going viral.

The reason shorter videos work best is because people in today’s fast-paced global marketplace are crunched for time. A thirty second video will go much further than a one hour documentary. Especially if your goal is to attract attention and drive traffic for marketing purposes.

If you want to provide in-depth videos on a given topic, you are better off using short videos to attract attention to your business and website and using them to drive traffic to your longer pages. You might even put those long educational videos behind a paywall and charging admission. Then you know that someone interested in that kind of time commitment is willing to pay for it. When people put their wallets on the line, that’s a commitment.

Put your marketing budget into your short videos. They don’t provide any more SEO benefit than longer videos, but they are also don’t provide any less SEO benefit. But they do work for driving traffic.

Online video marketing isn’t rocket science. You can be effective with just a little forethought and some respect for your prospect’s time. Draw them in with short videos and close them with your on-page content.

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