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Every now and then an idea comes along that seems hokie on the surface but actually turns into a big deal. Twitter comes to mind.

Flipagram promises to be to video as Twitter is to blogging. Call it microvideo production, but it could catch on.

The name makes you think instantly of Instagram. That’s understandable. It is integrated with Instagram. But it’s also integrated with Facebook and Twitter, which means that it could see a lot of users checking it out.

It’s actually a smartphone app – with downloads for iOS and Android.

The essence is Flipagram allows users to create short videos (15 to 30 seconds) using their own photos and music dubbed over them. One question that comes to mind is this, Can users use their own music? If so, then it could catch on with independent music artists, and the marketing value for small businesses will go up immediately, as well.

That’s not to say that you can’t use Flipagram for marketing if you are forced to use music from a pre-established library, but my guess is there will be commercial restrictions on copyrighted material.

I can’t wait to see how users put Flipagram to use and begin to share their videos across their social networks.

All Facebook says it won’t have the same marketing usability as Vine, but I do wonder. What do you think? Will Flipagram become useful to social media marketers?

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