It’s no secret that video marketing is picking up speed. More and more companies are figuring out that online videos drive traffic and increase engagement. Surprisingly, the Fortune 100 companies have figured it out too.
Remember, just a couple of years ago marketers were asking, “Where are the global corporations? Why aren’t they making inroads into Internet marketing?” It turns out, now they are, and they’re doing it with video.
In 2010, only 50% of the Fortune 100 companies had YouTube channels. Last year, that number was 57%. This year, it’s 79%. What changed?
I think they’ve figured out that people will actually watch their videos. They’ve been told that no one wants to watch a boring commercial if they don’t have to. After all, when the commercials come on TV, we go to the fridge. Evidently, that isn’t necessarily true. Some people DO like the commercials.
In fact, 2 million viewers subscribe to the Fortune 100 channels, and these companies are keeping their viewers engaged.
That’s good news for the small business. If the global companies can do it, then you can too. The key to effective video marketing is to entertain first. Keep your audience engaged by giving them some reason to return to your channel over and over gain. Feature real people doing spectacular feats, or entertain them with your skills. Tell them a story. Do something that will get their attention. Don’t be a salesman.