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It’s getting harder and harder to convert video viewers to customers. It could be because videos are a lot more popular online right now than they’ve ever been, but it’s also because there are so many ways to view videos. People aren’t necessarily watching them on your website. And not necessarily on YouTube either.

People watch videos on social networks and on their mobile phones and tablets too. They may be at home, at work, or standing in line at the movie theater. You have to grab their attention fast and close them.

Here are 4 ways to ensure you get closer to converting video viewers to customers the first time they watch your video:

  1. Keep it short – Few people have time to watch a ten minute video, especially if they feel like they will be sold to. Make it short and hold their interest.
  2. Entertain them – Be entertaining even as you inform. People will sit through two minutes of entertainment more than a 30-second infomercial that is nothing more than a conduit for information.
  3. Add calls to action – If you want people to respond, give them a call to action. Tell them what to do because it may not be obvious.
  4. Close them on the spot – Put your call to action in the video itself rather than having your viewer go to your website and fill out a form. If you can get the click right in the video, then you put your customer one step closer to the conversion. That means you are more likely to get the sale.

Video marketing is becoming more sophisticated every day. Leave nothing to chance.

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