If you do a fair amount of TV advertising and your target market is Web savvy or a tech savvy audience that spends time on YouTube, then you can improve your TV advertising performance by adding a YouTube channel to your campaign. How do I know? It’s been done before.
Watch this video and you’ll see what I mean.
Using YouTube for audience engagement is nothing new, and I’m sure other television advertisers have added a YouTube channel to their TV advertising campaigns. But I haven’t seen anyone talking about the results from doing so – until now.
Reciprocal Consulting has said all along that a YouTube-TV advertising combination would be effective. Just think about it. You can produce one video for your YouTube channel and use it for your TV advertising as well. That will save you on the cost of production of your videos.
Another way to make it pay is to produce two versions of the same video – one for TV and one for YouTube. If your video tells the same story with two different endings, then you can drive traffic from the TV ad to the YouTube channel where you can get a little deeper engagement with your audience, not to mention track them a little more closely. Then, your engaged audience can interact with you in the comments of your YouTube channel.
If you have thought about adding an online video marketing element to your TV advertising campaigns, there is no better time than now.