Firmology just came out with 3 Common Misconceptions About Online Video Marketing:
- it’s too expensive
- it won’t resonate with my target audience
- it won’t increase sales
That’s three statements said in quite a few business meetings, by any number of executives. How can so many people be making one of these mistakes about video marketing?
If you do the research, you can see the numbers showing how the addition of video to online marketing is making a difference. In March 2014, 187.8 million Americans watched 46.6 billion online content videos, while the number of video ad views totaled 28.7 billion, according to comScore.
It is possible that these three misconceptions just need to be researched to see if they hold true for your own business. If you know your customers, you should know what they’d be interested in, right? If you make a video that is easy to understand when someone tries to watch it (because it is about something they are interested in), it doesn’t need to be expensive, just well-made.
And if you have made videos that are easy to watch and understand, you will get viewers because those videos are about stuff they are interested in, right? The videos might even be shared because they are helpful or entertaining. That means they are resonating with your target audience.
The end result of helpful or entertaining videos will be increased sales because people are coming to your site and they stay to see what else you offer. That’s pretty good marketing, and that’s why video should be part of your internet marketing plans.
For more insight on internet video marketing and production, see reciprocalconsulting.com/video-production.php