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When it comes to video marketing, there aren’t many hard and fast rules. But there is one rule that you should always keep in mind. Before I tell you what that is, here are five principles you should strive for in your video marketing efforts.

  1. Optimize your videos and video channels – Video optimization is all about ensuring that your videos are found by the very people you want to find them. Video optimization means giving your videos the right titles, tags, and descriptions.
  2. Quality doesn’t mean HD with SurroundSound – Make sure your videos have a basic level quality to them, but they don’t have to be professional Hollywood grade. They just have to hold your audience’s attention.
  3. Make your videos engaging – Engage your audience with videos that inform and entertain.
  4. Increase your content – You don’t need to start a new video channel every time you get a bright idea. You can add more video content to the channel you already have.
  5. Give your videos a branding element – Branded videos don’t necessarily mean you add your logo to the beginning and end of your videos. You can brand them with the content, but do brand them.

All of these are important principles for video marketing, but the most important thing to keep in mind is consistency. Produce consistent high quality content that engages your audience and brands your company.

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