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If you publish your videos to YouTube, you should tie those videos to your Google Analytics account. Doing so will allow you to track important metrics for your videos and see what’s working and what’s not with regard to your video marketing efforts.

To add YouTube to your Google Analytics account, all you have to do is go to YouTube and click on My Channel in your profile settings area (HINT: Click the down arrow in the upper right corner near your avatar). Next, click on one of your videos. Under the video title you’ll see a small box labeled “Channel settings.” Click on that button. Scroll down to where you see “Google Analytics account ID.” There should be a text box next to that label. Copy and paste your Google Analytics account ID into that box and click the blue Save button.

Adding your YouTube videos to your Google Analytics account allows you to see how many visitors, unique visitors, and page views each of your videos gets on a regular basis. If you perform any marketing campaigns to drive traffic to your YouTube videos, that will be a very important metric for you.

Video marketing is getting better all the time. YouTube and Google Analytics are two reasons why.

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