I like this post at Constant Contact that shares ways you can make a video without it costing you money. One common misconception about video marketing is that it must cost a fortune. It doesn’t have to.
What typically costs the most in video marketinga is the production. It’s especially expensive if you use paid actors in your videos. But you don’t have to do that. You can often make great videos using your staff.
Constant Contact shared 6 ways to make no-cost or low-cost videos. I’m going to talk about 3 ways that are no-cost and super-powerful:
- Showcase your work – If you run a business where the product is some sort of creativity, or even if there is a final visible outcome such as fixing a car, then you can videotape that process. All you need is someone to control the video while you do your work.
- Interview an expert – One way to get the word out about yourself is to conduct an interview on video. Either have someone ask you questions as if you are the expert (because you are), or you can interview an expert on camera. Since you are the producer of the video, you get the credit and it’s powerful marketing.
- Make an announcement – Another way to make a great low-cost video is to announce a fundraiser or an event. If you pick a great charity to support and you hold a fundraiser for that event, you can announce it through video and drive traffic to your event. Plus, it’s great marketing.
In each of these cases, your staff can be the on-camera talent. That will save you a bundle in video production.