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We’ve talked about Google+ Hangouts before, and we’ve talked about YouTube marketing too. But did you know you can integrate these two features to make them both more powerful?

Google+ Hangouts is like Skype. You can host a web conference with up to 10 people (with Skype, it’s 25). However, Google+ Hangouts has some additional features that Skype can’t touch.

For instance, you can share documents with the other webinar participants in real time for free. You can share your computer screen and use Google Drive to share your documents. You can also click the “ON-AIR” button once your Google+ Hangout is underway and record your Hangout live. Let’s see you do that with Skype!

But it doesn’t stop there. You can easily share your Google+ Hangout with all your friends on YouTube. That makes your webinar available to your YouTube channel’s followers and the billions of YouTube users who search for videos on a daily basis.

Once your web conference on Google+ Hangouts is shared on YouTube, you can then share it on Google+, Facebook, Twitter, LinkedIn, and any other social media site you are a member of.

Google+ Hangouts is a free feature that is a part of Google+. It’s a powerful business tool for video marketing.

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