Google has announced that it plans to add 100 new channels to YouTube. This looks like it could be a great new marketing opportunity for small business advertisers. Forget about channels themselves as the media.
Of course, you’ll likely still be able to add your own channel. I’m not saying that. But these channels will be Google-guided, which means that they will be a top-down production. Some of the channels will be produced by high octane talent such as Ashton Kutcher, Jay-Z, Shaquille O’Neal, and CSI creator Antony Zuiker. They will, of course, need sponsors.
So how will this sponsorship work? I’m guessing that it could be similar to TV sponsorship. But I could be wrong.
Currently, you see PPC ads show up on the bottom of your screen when you view YouTube videos. That could continue with these new channels and if it does, great. But you could also see featured productions preceded by a sponsored video. If that happens, look for a great opportunity for advertisers.
Also, look for TV advertising to begin its decline. I’m not saying it will come to a crashing halt. But it could fall of if YouTube channel advertisers start to see positive results and make the shift from TV to YouTube advertising.