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Social video marketing is a new term that is beginning to catch some momentum. But what does it mean? Is it just about slapping a video up on YouTube and going about your business?

In a word, no. There’s much more to it than that.

The keyword here is “social.” Video marketing involves high quality video production and then uploading your videos to the right video sharing websites and/or posting it to your website or blog. But social video marketing takes that a step further.

Google gets it. Its new social media service, Google+, makes video sharing very easy. There are two ways to share on Google+. You can click the YouTube slider on the top right of your screen and search for a video by keyword, then click to share that video. Or, you can click the video icon in your post box and record a video live to post it in your stream for your followers to see.

Of course, you can also share videos on YouTube, Facebook, and Twitter. But social video marketing is as much about the social marketing as it is about the video marketing.

You should be commenting on other people’s videos. And you should be sharing other people’s videos. Don’t forget that YouTube is as much a social network as it is a video sharing site. So use it for networking. That means befriending people with like interests, liking their videos, embedding their videos, sharing their videos with your friends and followers, etc.

Take video marketing to the next level. Make it social video marketing.

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