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YouTube has announced that they’re going to audit views and crack down on view spam. This shouldn’t come as a surprise to anyone who has been marketing online with videos for any time.

As with any type of online marketing, it is very important that advertisers be able to trust the stats. It’s also important that other YouTube users be able to trust the metrics. If no one can trust the data, then the ultimate price to be paid is lower CTRs and lower advertising rates. That will cut into legitimate video marketing revenues.

But what constitutes a “legitimate” view on YouTube?

Here’s what’s not legitimate: Buying views.

We’ve seen it with paid advertising, with social media of all kinds, and now with video marketing. Eventually, some people are going to get the idea that they can buy short-term success which will translate into long-term profits. It rarely happens, but when it does, there is almost always a backlash and what is gained is quickly lost.

If you are considering buying YouTube views, don’t. You are much better building an audience slowly that will come to appreciate your videos and like and share them, maybe even comment on them.

Don’t get sucked into bad video marketing practices. Do it the right way.

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