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The search engines are in a constant state of change. Every day, Google makes about 500 algorithmic changes meaning that’s how many times they change how their search results work. That doesn’t mean that every change will affect every query or that they affect every website on the Internet or every search engine result. Some are very specific and address very specific issues within particular niches.

Still, when you look at how search engine marketing has changed over the years, it’s easy to see why video marketing is becoming more and more important. And that’s includes YouTube.

More and more online marketing are using videos every day. But not just videos in the sense that they throw together a two-minute gig and throw it up online. Many of these videos are very professional.

YouTube has several advantages for video marketers. One advantage is that you can start up a video channel on YouTube and post regular video updates that are entertaining as well as informational and that market your website.

Another advantage to YouTube is that it is a very popular social media website. You can meet people on YouTube that you might not meet anywhere else. By developing a relationship with people on YouTube you can send them to your website to buy your products and services.

Finally, YouTube is the second largest search engine online – right behind Google. That is perhaps the biggest advantage. If you have a presence there, then people will likely find your videos.

Video marketing is getting to be more and more attractive every day. YouTube is one good reason why.

2 Responses to “Why YouTube Is So Important”

  1. With people’s attention spans continually dwindling online, video will hopefully allow us webmasters to gain some must needed traffic attention!

    John
    :)

  2. With people’s attention spans continually dwindling online, video will hopefully allow us webmasters to gain some must needed traffic attention!

    John
    :)

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