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StumbleUpon is a social media service that allows web users an opportunity to show their like for a web page by “thumbing” it up or to show their dislike by “thumbing” it down. The service has a reputation for two things:

  • Sending lots of traffic to many websites
  • Being responsible for high bounce rates and low conversion rates

Many webmasters use that second point to justify not using StumbleUpon at all, but that is a msitake. It is true that conversion rates are low and bounce rates are high as many people will stumble a site sent to them by a friend then immediately leave without really reading what they stumbled. Of course, users on other social media sites do the same thing.

But it is possible to go viral on StumbleUpon. And when you do you’ll be really excited that you got some Stumble notoriety.

If you do the following three things on StumbleUpon you’ll greatly increase your chances of going viral and getting a reaction from your Stumble traffic.

  1. Write a killer headline. Content is good, but no matter how well written and compelling your content is, if your headline doesn’t grab people’s attention then they will never read your content. Make your headline outstanding.
  2. Get rid of the popups. Most people don’t like them and if your site is full of popup advertising and other annoying web pests then Stumblers will not give it a thumbs up.
  3. Be active. Don’t just stumble your own content. Be active in stumbling the content of your friends and other users. Use the StumbleUpon toolbar to send a note to your most trusted friends about a page you want stumbled. Let someone else be the discoverer. If you thumbs up your own content and that’s all you do then you could get banned.

Going viral on StumbleUpon is not as hard as it seems. It is possible, but you’ve got to have great content that starts with a great headline and a clean site free of annoying ads.

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