What can Mike Tyson and Evander Holyfield teach you about Internet marketing? No joke. How’s this for a lesson:
Laugh at the past and use it in the present to build your future with viral video.
That’s a mouthful, and if you’re wondering what I’m talking about, read this article at WebProNews. It seems that these once bitter foes have become friends and now are joking about the incident years ago when Mike Tyson bit Evander Holyfield’s ear during a fight – not once, but twice. Tyson lost the match by default. Now they’re laughing about it and it seems they’re laughing their way to the bank.
Evander Holyfield, like George Foreman, has turned his boxing fame into an entrepreneur’s dream. He has his own line of BBQ sauce. Mike Tyson tweeted, “.@holyfield’s ear would’ve been much better with his new BBQ sauce. check it out realdealbbqsauce.com #TGIF.”
Doesn’t that just make you want to go out and buy Evander’s BBQ sauce?
It actually is brilliant marketing. The tweet is getting millions of views and the BBQ sauce is gaining more market share.
If you’ve got an incident in the past that you can use to poke fun of in the name of your business, why not capture it on video? Use it. Your life can be your message.