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According to WebProNews, more Americans are connecting with their neighbors and other locals over the Internet. This is a pretty significant development and could mean that local Internet marketing is about to get a huge boost. That could be both good and bad.

Among the things that could happen locally are:

  • An increase in spam
  • A greater potential for more viral marketing campaigns
  • A boom in local search engine marketing
  • More social media involvement at the local level

And who knows the potential for any of these?

On the viral marketing front, anything that catches on locally and seems to move on its own without much effort could become viral in seconds. Through Facebook, Twitter, SMS or local forums and community websites, content could go viral just with a simple nudge. But local viral marketing campaigns still must follow the same rules and principles as all other viral campaigns. On that we can rely.

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