At one time e-books were a great viral marketing tool. But that was a bit of a primitive time. It’s like the Stone Age now. Cool tools, but the hammers we use now do a lot better pounding.
Unfortunately, e-books have not arrived. But they’re not exactly in the Stone Age either. There is a transition.
Thanks to two developments in the e-book publishing industry – the iPad and the Kindle – there is a revitalized interest in e-books. But it seem like the big frustration for consumers is there isn’t one standard. That makes it difficult to get a viral marketing effect with an e-book.
Not impossible. Just difficult. There is still a possibility that an e-book can go viral, but if it does so it will have to go viral in one of three accepted formats:
- Kindle
- iPad
Right now, I’d say e-books are more likely to go viral if they are in PDF format. But you can create a mini-viral effect with either Kindle or iPad versions of your e-book. But the most important thing about e-books going viral is you have to have great content. Mediocre just won’t cut it.
Related posts:
- Viral Marketing Through E-books
- How E-books Could Become An SEO Tool
- The New Way To Publish
- How To Go Viral (Before You Wake Up In The Morning)
- Is Twitter A Viral Marketing Tool?