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Everyone these days wants to go viral. They’d give their left arm (and probably a leg too) to see their content hit the viral craze meter boiling point. If you’re anything like me, you’d definitely like to see your content shake the virtual money tree. So how do do it?

SiteProNews has a great article about viral marketing. It tells you the 7 techniques that work to make content go viral (however, I’d say there are more than 7). Here are those 7 techniques, just in case your wondering:

  • Videos
  • Social media
  • Articles
  • Tweet/Retweet button
  • >Share widget
  • E-books
  • Newsletters

The beautiful thing is, all of these techniques work. And while the article is a good article, what it fails to do is teach you how to go viral using these techniques.

The purpose of this blog post is not to give you a step-by-step plan for your viral marketing efforts. Rather, what I’d like to do is to give you the very basis of viral marketing itself. Each of these techniques will work for the right kind of content. But what do you have to do before you start your viral marketing campaign? That’s what I’m about to tell you.

In a word, the one thing you have to do before any content can go viral is to make your content incredibly awesome. Bad content won’t go viral. Mediocre content won’t go viral. Good content might, but it isn’t likely. Great content, well, maybe it will go viral – on a good day. But there is a ton of great content online that hasn’t gone viral. What you really need is out-of-this-world awesome content. If you hit a home run on the creation part, then your content can’t help but go viral. That is, once you put it out there.

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