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Now that the search engines have introduced real-time search as a part of the search results, you can bet the viral marketers are beating down every path to find a way to capitalize and exploit every opportunity. But how many opportunities are there in real-time search?

Well, the opportunities are there, but you have to know how to find them. The website that gets the most attention in real-time discussions is Twitter, but real-time and Twitter are not necessarily synonymous. When it comes to search, the search engines throw in results from a variety of sources – not just the most popular ones.

For instance, Google “Dallas Cowboys” and you’ll get results in real time from Twitter and a variety of news sources as well as the Cowboys’ own website. Run the same query at Bing and you may not get real time results at all (I didn’t).

By the same token, you could just as well get results from Facebook, Flickr, or YouTube in your real-time results.

But how do you capitalize on the viral opportunities? Well, if you focus on the social media sites that are relevant to your marketing offering and just run a viral marketing campaign the same way you normally would then your efforts stand a much better chance of appearing in real-time results if you are successful at going viral. In other words, instead of focusing on getting into the real-time results for a relevant search query you should focus on prosecuting an effective viral marketing campaign and the real-time results will take care of themselves.

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