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Mobile marketing is not something we talk about much on this blog, but I would like to address an emerging opportunity for small business owners. iPhone apps.

It seems that everyone is interested in having their iPhone app now. There’s a good reason for this. iPhones are popular, almost everyone has one, and everyone who has one is tuned in through apps. In the future, iPhone apps are going to be the way many people log onto the Internet for routine business.

Think about this.

  • If you own a book store, you could have an iPhone app that lets people put a book on hold – right through their iPhone.
  • If you are the owner of an auto parts store, you could let people order their car parts through their iPhone, and even schedule delivery.
  • Own a restaurant? Put your menu into an iPhone and take carry-out orders.
  • Own a bowling alley? You could have an iPhone app that allows your customers to bowl on their phones, and when they’re not iPhone bowling they can reserve their lanes.
  • A gardener can have an iPhone app that reports soil conditions based on weather, time of year, etc.

There’s really no limit to what you can do with an iPhone app. If you have an imagination you can come up with all sorts of things. The time for small businesses to take advantage of marketing and customer service through iPhone apps has come. Are you ready?

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