Is Twitter A Viral Marketing Tool?
If you are a Twitter user, or just getting started with Twitter, then you might be wondering whether or not it can be used for viral marketing. The answer – the short answer – is any tool can be used for viral marketing. Whether or not it is effective is another question. Better yet, a good question is can you make it effective?
A viral marketing tool is only as good as the person using it, and the plan. Articles make great viral marketing tools, as do videos, but not every marketer has learned how to use them. The same goes for Twitter.
Read the latest guru’s e-book and you’ll get the impression that Twitter is the best viral marketing tool since cotton candy. And it can be, but there are certain rules of etiquette and best practices that one must learn before trying to employ it. And it’s best to learn those from someone who understands the territory. I hesitate to say “expert” or “guru”, but it does need to be someone who is knowledgeable and experienced in the different nuances of the technology. Even if you do it yourself, it makes sense to consult with a Twitter consultant.
Is Twitter a viral marketing tool? Yes, in capable hands it is. Your goal should be to make your hands capable.
Related posts:
- Is Twitter A Viral Marketing Tool?
- Meet Twitter The Viral Marketing Tool
- Twitter List Widget Promises To Go Viral
- Why Viral Marketing Isn’t Bad
- Viral Marketing Tip: Focused Twittering
Comments
Leave a Reply