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Every day almost you hear about a successful viral marketing campaign. Many times they just happen. They’re not planned. And sometimes it isn’t even something that is marketed. It’s just a video or an article that becomes popular for some reason. It’s like serendipity.

But can you plan a viral marketing campaign? Are those things plannable?

Well, every marketer would like to think so. And, in truth, yes, you can plan a viral marketing campaign. But planning something and seeing it through to completion are two different things. Sometimes the plan just doesn’t work out.

So what’s it take to make a viral marketing plan work? It takes more than a plan. I guarantee you that.

However, it starts with a plan. If you don’t plan for the viral marketing campaign – and I mean every detail down to where you intend to submit your content and who your target audience is – then you might as well plan for it to fail. You can’t leave it to happenstance. Or serendipity.

That said, don’t expect your viral marketing campaign to succeed just because you planned it. You have to also monitor your efforts, and your results.

When you’re ready to build a viral marketing campaign and see it through to completion, find a viral marketing expert to guide you through the maze.

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