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Just about every expert in viral marketing agrees on three key principles:

  1. Success depends on the crowd
  2. Give away value before asking to receive any in return
  3. Make it easy for others to share

No viral marketing campaign can succeed without word of mouth. Indeed, word of mouth IS viral marketing. The necessary ingredient is that what you offer is so valuable that others will willingly tell their friends.

Before you can expect anyone to spread the word about your offer, however, you’ve got to give something away. Give away value and you’ll have reason to expect others to give you something valuable in return.

Finally, in order to ensure that others will willingly share what you have to offer, you’ve got to make it easy for them. If you make it too difficult for others to share what you have to offer then they won’t help you. So the key to effective viral marketing is to give away free value and to make it easy for others to share with their friends. Do those two things and the crowd will help you succeed.

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