A new study shows SmartPhone clicks have gone up 105% year over year since last year. Traffic from tablet users has gone up a whopping 339% year over year.
Are you astounded?
You shouldn’t be. We’ve been saying mobile marketing is growing, and now we have the proof. In fact, it’s growing by leaps and bounds.
Click traffic overall is up 21% in the U.S.
If you are engaged in online marketing or e-commerce at all, then you need to pay attention to these numbers. I don’t think this is a fluke. I fully expect these trends to continue for at least 3-5 years. More and more people are using Smartphones and using them for shopping online. People are using their Smartphones for finding local businesses and making purchases from global businesses online. Now the question to ask is, how can you tap into that money?
The first step is to make sure that your website is mobile-ready. That includes design as well as your ordering system. Can mobile users access your website?
After making sure that mobile users can access your website and use it, try marketing it. That’s right, marketing your mobile site is a tad bit different than marketing your main website. You can use PPC ads to drive traffic to your mobile site and use other acceptable online marketing methods to reach mobile customers specifically just as you do in searching for other customers.
The age of mobile has arrived. Don’t pass up this opportunity.