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More and more, businesses are figuring out that telling a story is good marketing. This is evident when you read about these social media hoaxes that people easily fell for, including top social media website Mashable.

In two of the hoaxes, a popular TV show host was behind the event. Both Jay Leno and Jimmy Kimmel foisted hoaxes on unsuspecting Net citizens.

But I’d like to discuss two other hoaxes on the list:

  1. The Manti Te’o girlfriend hoax
  2. and the Kiss Cam Breakup hoax

In both of these cases, the story itself is what made the hoax go viral. Manti Te’o was a Notre Dame football star who now plays for the San Diego Chargers. Allegedly, his long long-time girlfriend died in a car accident last January, except that the girl reported to have died in the accident didn’t exist. It didn’t stop the American public from latching onto the story and gasping in awe.

The Kiss Cam Breakup is actually a bit funny. Two Grizzlies employees staged a stunt on the Kiss Cam at one of the Grizzlies baseball games. Supposedly, the man wouldn’t get off the phone and kiss his girlfriend for the Jumbotron so she dumped her drink on him.

Stories capture people’s imaginations. True or not, it’s a great way to get people’s attention for your brand. Just be sure that, if you try this, you do it in an ethical way.

Not all story marketing needs to be done by video, but video is a powerful medium, so knock your lights out.

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