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There are as many ways to succeed at viral marketing as their are people doing marketing online. There is no one right way to conduct a viral marketing campaign. But there is one common element to every viral marketing campaign and there always will be. If you can tap into that one element then your chances of succeeding are greatly enhanced.

So what’s the key?

The key to any successful viral marketing campaigns to solicit others to do your marketing for you. How do you do that? There’s a real simple way to get others do your marketing for you – offer something of value.

Yes, that’s it. Make sure you offer something of value for free to those other people and they will do your marketing for you if they believe in what you are doing.

It is getting harder and harder to conduct a viral marketing campaign online due to the low barrier to entry and the number of people competing for attention. Your offer has to be outstanding. You have to offer something that is free and that people will find of value. Strike a nerve and they will promote your offering for you.

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