Super Bowl XLVII was one of the most exciting Super Bowls in history. And like most Super Bowls in recent years, you can find the topic trending on all the major social media – Google+, Twitter, where else?
You’d naturally expect the Super Bowl to be a trending topic. But what about local content?
You can create local content that goes viral. You may not see it on the social media trending charts, but that doesn’t mean it isn’t trending locally. Of course, there’s no metric (that I’m aware of) that measures local trends. But your end goal isn’t to do better than everyone else in measuring trends. It’s to get your content out there far and wide – to go viral.
What tools are available to you to help your content go viral? Essentially, the same tools that are available to the Super Bowl marketers.
You have Google+, Twitter, Facebook, and more.
On Facebook, if you look at your page metrics, you’ll see a Virality metric. That means Facebook measures the viral output of your brand page’s content. If you create great content and share it on your page to your followers, all it takes is a handful of your followers liking it or sharing it before it can go viral. Remember, it’s got to be great content.
One of the keys to developing local content that goes viral is to develop online relationships with local clientele. Get them to follow you. But you can also push your content out in other ways. Consider:
- Your blog
- Your e-mail newsletter
- Your print newsletter
- Local billboards
- Local TV and radio
- Local newspapers
- Bag stuffers and flyers
And don’t forget word of mouth. Let your customers know that you have a website and a blog. Let them know that you post to your blog often. And sign them up for your newsletter. Get the word out. Your content can go viral.