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Viral marketing has changed a bit over the years. In the old days it meant you wrote a few articles and distributed them in various places online to build links and drive traffic back to your website. While article marketing still works when done well, there is so much competition and “noise” that to be really effective in getting your articles to go viral you have to write out-of-this world articles, which you should be doing anyways.

After the dot-com bust of 2000-2001, viral marketing changed a bit. Blogging began to pick up speed and early adopters soon found out that if you wrote a great blog post you could attract a lot of links. Blogging is still on the upswing and can still be effective as a viral tool.

However, video marketing took off in 2004 and 2005 and seems to be picking up speed at the same rate that blogging did just a couple of years before. 2010 looks to be the year of the video. Many Internet marketers have used videos for great viral marketing campaigns and many still continue to experiment with video to great success.

Twitter is another tool that marketers are using to great effect. Many marketers have reported it as a great viral marketing tool in its own right.

Still, viral marketing is ever changing. The best viral campaigns will no longer be relegated to the use of one tool.  In the future, viral marketing will become a multi-tiered strategy of its own. Successful viral marketers will devise campaigns that consist of more than one marketing tool and that use many media in conjunction to reach their defined audiences. That’s as it should be. And I’m looking forward to the day when viral marketing isn’t just some buzz word that people use to sound important.

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