Viral Marketing And The ReTweet Phenomena
August 21, 2009
ReTweeting has become an important component of the Twitter experience and could perhaps create a Digg like experience for users. One gets the feeling that reTweets are now more important than the original Tweet and if the original Tweet has a marketing angle, the viral marketing angle can be tremendous.
As proof of the popularity of reTweets, Twitter is looking to add a re-Tweet function to the site. There are already plenty of third party re-Tweet options around already, each providing Digg like re-Tweet buttons.
WebProNews provides a list of the benefits of re-Tweets:
- Retweets are viral
- Retweets show up as top-level items in FriendFeed
- As opposed to a Facebook “like,” a retweet is shared with everyone
- Retweets typically give credit to sources
- While giving credit to sources, retweets can lead to relationships
- Susbstantial amounts of retweets can say a lot about the quality of content
- Retweets can inspire further conversation
- Retweets can be good for branding
- Retweets can easily be shared across multiple networks, like Twitter, Friend, Facebook, etc.
- Retweets can provide followers with additional value in quality content
The practice of re-Tweeting is growing and as businesses start to see the value in Twitter as a marketing tool – viral marketing will bloom.
Related posts:
- Is Twitter A Viral Marketing Tool?
- Is Twitter A Viral Marketing Tool?
- Viral Marketing Tip: Focused Twittering
- Why Viral Marketing Isn’t Bad
- Two Essential Elements To Viral Marketing
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