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You’ve likely heard enough of viral marketing that you are beginning to wonder whether or not it is all hype or whether you have any hope. Truth is, much of it is hype. But the flip side to the truth is it’s not all hype. You do have hope.

But pulling off a successful viral marketing campaign is not easy. You can’t just throw together an idea and in 24 hours see a groundswell of viral activity all because you rubbed a few stones together. It does take some thought and energy to pull a good viral marketing effort off and it helps to know a little bit about human psychology. What makes people tick? What would make someone want to help you spread your message?

Viral marketing is a bit of a double-edge sword. If it works, great. If it doesn’t it can also backfire. You could actually see some negative repercussions. That’s because you can’t predict how people are going to react to your efforts.

When it comes to viral marketing, there’s no one solution that will work for everyone. It takes good planning and a fair amount of trust in human nature.

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