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E-books were very popular at one time. When the Web was young you’d see the free e-book downloads and when you got to the last chapter of a 200-page e-book you got for free you suddenly realized you were in the middle of a sales pitch. To get the next e-book you’d have to pay something. But you were encouraged to share the free one with your friends.

Another version of the e-book viral marketing method was to offer downloaders a way to brand the free e-book under their own name as long as nothing in the e-book changed. Of course, all the links pointed to the originator’s website. Viral marketing at its best.

For awhile, free e-books went out of fashion. But they seem to be making a comeback. This might be due to the increase and interest in e-book readers. Amazon Kindle, Barnes & Noble’s Nook and the Sony eReader have all become more popular. So too have e-books.

The truth is, e-books are a great way to spread a viral message. They work. If you do it right you can gain a new audience and sell your services. Viral marketing through e-books is one of the most powerful ways to reach an audience online today. Some things never change.

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