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Viral marketing has undergone a few changes over the years. In the early days article marketing was considered viral marketing. And e-mail marketing carried with it some viral components as well. Then blogging started catching on and viral marketers started employing blogs to great effect.

Along with blogs came RSS – really simple syndication. Bloggers found that people would subscribe to their feeds and read them in their e-mail. After blogging, there was social bookmarking. And social networking to a great extent.

In 2005, video marketing started taking off. Then Facebook and Twitter took off big. What’s next?

I think 2010 will see a resurgence of video marketing and this will likely be the year for mobile marketing as well. Viral marketing is about to get more complex. Only the most savvy of marketers will be able to pull off a real successful viral marketing campaign as it will likely require a multi-tiered approach employing several viral marketing methods from the past.

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