Google controls the social web?
It’s not hard to imagine. Besides the search engines, the most popular websites in cyberspace are social sites (Facebook, YouTube, Twitter). And Google is in the race to control the social web with such tools as Google Wave and Google Friend Connect. Plus, real-time search, personalized search, Google Reader, and the list goes on. What will happen when Google controls the social web?
Viral marketing will always be the same. Friends tell friends and they tell friends. But I have a feeling that when Google is involved the terms and results will explode beyond imagination.