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Earlier in December, Google announced that personalized search will apply to all searchers even if they are not logged into their accounts. That means they will be getting personalized search results on every search query. Will that benefit you or hurt you?

I don’t think it will hurt you if you are SEOing your web pages the same way you have been. Effective SEO is effective SEO.

However, personalized search may not do you any favors if you don’t consider one very important detail: Searchers who find your competition before they find you and like what they see may never find you. That’s why it is very important to do everything you can to ensure that your website is found. And that means expanding your Internet marketing efforts beyond the organic search listings.

It is more important now than ever that you use every available means to get traffic to your website and that your website offers a solid user experience so that your visitors want to keep coming back. Otherwise, you could be relegated to irrelevance forever.

Viral marketing can play a key role in this. All you need is one really relevant viral marketing campaign to get a load of traffic to your site and convince them they want to stick around. That’s the hard part. The easy part is knowing that’s what you need.

When it comes to personalized search, it’s not the end of the world. It’s only the end of the world for those websites that can’t leverage their marketing efforts in the right way.

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